Client Design — Mari Otto

Brand Positioning

Due to the confidential nature of much of my client work, the selected projects below, including freelance work and award-winning submissions, serve to illustrate my ability to seamlessly integrate existing brand elements while also crafting original, forward-thinking designs.

U.S. Bank

Brought in to rescue a stalled client deliverable, I assumed ownership of a U.S. Bank report following repeated concerns over the previous design execution. Working within USB’s recently refreshed brand guidelines, I elevated the visual design, improved consistency, and delivered a final product that felt both polished and fresh, pushing the new visual identity forward rather than simply adhering to it. View the full report here.

University of Phoenix

As independent designer for the University of Phoenix Career Institute, I created the visual design system for The Illusion of Progress in Skills-Based Hiring special report, translating complex research into a clean, accessible publication across digital and print. Working within brand guidelines, I balanced clear storytelling with accessibility standards to help stakeholders navigate and engage with the findings. View the full report here.

Singapore Airlines

Commissioned by Singapore Airlines' Americas Region, I designed and optimized a performance dashboard for the regional communications team, transforming complex campaign and media metrics into a clean, branded presentation shareable across the broader network. Alongside the dashboard, I developed supporting graphic and print materials aligned with Singapore Airlines' brand identity, with a consistent focus on clarity and usability throughout.

2024-2025

Lob Inc.

Ahead of Lob's upcoming rebrand, I designed an executive presentation that honored the existing brand while previewing its future direction, introducing new design elements and a refined color palette as a bridge to the identity that would launch nine months later. The examples below contrast the original Lob branding (top left) with the refreshed look and feel (bottom right), which had yet to be introduced at the time.

Award Submissions

The projects below showcase award-winning campaign creative developed in alignment with both Edelman and client branding. Each required balancing originality with brand guidelines to create submissions that resonated with judges while maintaining a cohesive visual narrative.

2019-2020